Media companies have come a long way in how they make critical business decisions, in the midst of a technology revolution unprecedented in its ability to challenge and change the industry. Thanks largely to stunning technological advancements in the last decade, surveys, focus groups, rating charts and rankers have been supplemented or supplanted by mountains of granular data, along with highly sophisticated collection and analysis techniques, that are transforming the way media companies produce, acquire, package and distribute content. The end result, arguably, is a better consumer experience, as well as increased advertiser value. This technological tsunami can be overwhelming, however, and knowing how to capture and utilize its power is a key to succeed in this turbulent industry. ION Media Networks, whose flagship channel, ION Television, catapulted to a top 10 U.S. cable network in less than a decade, has taken a relatively straight forward approach with its technology strategy, and then deployed it meticulously throughout the company.